Learn from the successful entrepreneurial journey of Arman Sood, co-founder of Sleepy Owl Coffee about the mistakes startups tend to make initially and how to avoid them.
The inspiration behind Sleepy Owl? Arman shares how at law school he and his co-founder started a bar and party accessory business which led them to learn all aspects of entrepreneurship. This was the build-up to Sleepy Owl. “Formal education will make you a living; self-education will make you a fortune.”
The conception of Sleepy Owl: After realising that there were thousands of people like Arman who were ‘okay’ drinking ready-mix coffee, Sleepy Owl founders decided to give people access to convenient & good quality coffee, and that’s how the idea was conceived.
DR Pro Tip: To get investment, you will have to convert your LLP (limited liability partnership) to a private limited company. Want to know how? Click here.
Arman stresses that maximum effort needs to be put in to learn about the industry even if you don’t have the industry experience. Arman and team took a trip to Chikmagalur to spend time with coffee farmers, understanding coffee as a commodity and how the price fluctuates around it.
“Persevere hard enough for that one person to believe in you.” – Arman Sood
DR Pro Tip: Have co-founders who bring a different skill set but have the same end goal for the company!
Dialogue Room questions discussed in the video:
- What was the inspiration behind Sleepy Owl?
- What were the reasons you kept powering through?
- What were the first few mistakes you made while starting out?
- If you had the chance, would you do anything differently?
A brief on Sleepy Owl Coffee:
Cold & hot brew coffee sourced all the way from Chikmagalur. These guys are changing the coffee game in India! Quick, easy and deliciously smooth coffee.
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