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The Pet Sector of India with Heads Up for Tails

Hear Divya dialogue with Rashi Narang, Founder, Heads Up for Tails on how she reimagined and innovated the pet sector of India.

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Founded in 2008, Heads Up For Tails (HUFT) is a retailer of pet products. The company currently operates 28 stores across Delhi, Bengaluru, Mumbai, Pune, Chennai and Hyderabad, and for its e-commerce business, the company has a client base of over 2,00,000 customers. They hit a 50 crore revenue in 2019 and are working towards a revenue north of 60 crores in 2020. 

Questions discussed on the podcast:

Q. What is the gap you saw in the market when founding Heads Up for Tails?

Q. Heads Up for Tails is established on an e-commerce model, has this market exploded during COVID-19? What next for the pet sector?

Q. You have had consistent growth since establishing HUFT earning revenue north of around 50 cr a year, share some business tips/insights on how this has been possible?

Q. Is the pet sector in India a disorganised/organised industry? What do you think is still missing in the pet sector?

Q. Why do we see less innovation in the pet sector of India? Is it that people aren’t willing to spend on apps/better products for their pet? Is it a very price-conscious market? 

Q. HUFT has created an iconic brand for the pet sector of India, do you feel this has been possible as there are fewer players, some tips on creating a brand like this?

Q. Looking back, what would you have done differently when establishing HUFT? Your biggest learning as an entrepreneur?

Like this podcast? Don’t forget to hear the episode with Satyajit Hange, Co-founder, Two Brothers Organic Farms on how two brothers who quit their banking careers got into organic farming here!

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